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AT&T withdraws as ‘Idol’ sponsor, Coke scales way back

SEGAZINE

AT&T will stop sponsoring Fox’s “American Idol” and Coke is scaling way back in its support – a sign the singing-competition show is losing ground with advertisers as its audience shrinks and gets older, reports The Wall Street Journal.

Atlanta Business Chronicle.

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.. on January 16, 2014. Filed under HEADLINES. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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